Velo Prime™ Help

Emailing businesses you haven't met yet

Once your website is up and you've emailed the people you already know, I can start introducing your business to businesses you haven't met — the first-touch email that says who you are, what you do, and why it might be useful to them.

This is different from emailing your own list. The people on your list gave you their details; these businesses didn't. So I'm a lot more careful about it, and I never send any of it without asking you first.

How it works

I bring you one business at a time. I look for businesses that seem like a fit for what you sell, then put a single "today's business" in front of you in your review panel, and I don't go find the next one until you've dealt with that one.

Each one comes in one of two shapes:

  • If the business publishes a way to be emailed, I write a short introduction in your voice and show you the draft — you see which business it's for and exactly what it says, then send it or skip it.
  • If it doesn't, I show you the business with a link, and that one's yours to reach out to however feels right. You tell me you've reached out or to skip it, and I move on.

Nothing goes out until you say so, and each draft only ever goes to the one business it's for, never to your own list. Once you've cleared the one in front of you I bring the next; when I run out I go looking for more, and you can ask for more anytime.

Which businesses I can email

For the ones I can email, I read the business's own website and look for a general contact address — the hello@ or info@ sort a business prints so people can reach it. Where there isn't one, I won't guess, won't treat a contact form or phone number as good enough, and won't use a named person's address even when the site publishes one — so I bring that business to you as a link instead, yours to approach however suits. See "Finding people to reach out to".

When I'll start suggesting it

Three things need to be true first:

  • Your website is live, so there's somewhere real to send people.
  • You've already emailed your own list. Your own people come first — they're far more likely to buy, and they're the reason this order isn't negotiable.
  • I have your business mailing address. More on that below.

Until all three are true, I'll be working on other things instead.

How I'll bring it up

I'll ask you first — something like "would you like me to help you reach out to businesses that might want what you sell?" You can say no, and that's the end of it. Say yes and I'll need your business mailing address first.

Why I need your mailing address

Commercial email to someone who didn't sign up has to carry a real physical address for your business. That isn't my preference — it's the law, and it's why I ask before sending anything of this kind.

Tell me the address you'd want on it and I'll save it; give me a new one anytime and I'll use that instead. If you'd rather not have an address on your outgoing email at all, that's a completely reasonable choice — it just means we stick to people who signed up.

What happens when someone replies

Replies come to you, in your own inbox, the same place your other business email arrives. I'm not standing in the middle of it. That's the point of the whole exercise, so it's worth watching for — a reply from someone who's interested is the beginning of an actual conversation, and those are yours to have.

Anyone can tell you to stop

Every one of these emails has a way to opt out, and it works immediately — one click, no forms. If someone uses it, I won't send them any more of these introductions.

That sticks to their email address, not the listing I found them in, and I check it the moment I write one down — not just at send time — so the same business turning up again later stays off the list on its own.

That opt-out covers this kind of email specifically. If someone replies asking to be left alone, tell me who it was and I'll leave them off future outreach.

If you'd rather not do this at all

Then we won't. Say the word and I'll focus on the people who came to you — your own list, your website, and the communities you're already part of. It's a real strategy, not a lesser one.

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